BLACHFORD ERIK C 4

What Happened Erik C. Blachford, a director of Zillow Group (Z / ZG), sold 791 shares on June 8, 2026 at $34.80 per share for gross proceeds of $27,527. The transaction is reported as a sale (S) executed in the open market or via a private sale.

Key Details

• Transaction date: 2026-06-08; filing date: 2026-06-09 (timely).
• Price per share: $34.80; total proceeds: $27,527.
• Shares owned after the transaction: not disclosed in the provided filing excerpt.
• Footnote: Sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 4, 2026.
• Transaction code: S = Sale.

Context Sales made under a pre-established 10b5-1 plan are typically scheduled in advance and are considered routine — they do not necessarily indicate the insider’s current view of the company. The transaction value (~$27.5k) is modest in absolute terms; retail investors should view it as routine insider selling unless accompanied by other material disclosures.