Stitch Fix, Inc.·4

Jun 26, 4:12 PM ET

Bacos Anthony 4

Research Summary

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Updated

Stitch Fix (SFIX) Chief Prod./Tech Officer Anthony Bacos Exercises, Sells 100k

What Happened

  • Anthony Bacos, Stitch Fix’s Chief Product/Technology Officer, exercised options and sold shares on June 24, 2026. The filing shows an exercise to acquire 100,000 shares at $3.99 per share (cost $399,000) and an open-market sale of 100,000 shares at a weighted-average price of $4.51 per share (proceeds $450,570). The sale was executed under a Rule 10b5-1 plan. The report also lists a separate exercise/conversion entry for 100,000 shares reported at $0.00 (reported as a derivative disposition).

Key Details

  • Transaction dates: June 24, 2026.
  • Exercises: 100,000 shares acquired at $3.99 each (total $399,000).
  • Sales: 100,000 shares sold at a weighted avg. $4.51 each (total proceeds $450,570); sale prices ranged $4.50–$4.515 per share (filing footnote).
  • Additional entry: 100,000-share exercise/conversion reported at $0.00 as a derivative disposition (per filing).
  • Plan/footnotes: Sale executed pursuant to a Rule 10b5-1 trading plan entered March 17, 2026 (F1). Weighted-average sale price disclosed (F2). Vesting schedule for the option series is detailed in the filing (F3).
  • Shares owned after transaction: not specified in the excerpt of the Form 4 provided.
  • Filing timeliness: Form was filed June 26, 2026 for transactions on June 24, 2026 (appears within the typical two-business-day Form 4 window).

Context

  • This appears to be a same-day exercise and sell (cashless-style) transaction: the insider exercised options, then sold shares under a prearranged 10b5-1 plan. Such routine exercises and sales under 10b5-1 plans are common for tax/liquidity management and do not by themselves indicate management’s view on company prospects.