O'Connor Casey 4

What Happened Casey O'Connor, Chief Legal Officer of Stitch Fix (SFIX), disposed of 50,000 shares in an open-market sale on July 16, 2026. The reported weighted-average sale price was $3.93 per share, generating proceeds of $196,560. The filing notes the sales were made pursuant to a Rule 10b5-1 trading plan established on January 9, 2026.

Key Details

• Transaction date: July 16, 2026; reported weighted-average price: $3.93/share; total proceeds: $196,560.
• Price range: shares sold in multiple transactions between $3.86 and $3.975 per share (filing offers to provide per-price breakdown on request).
• Shares owned after transaction: not disclosed in the provided filing data.
• Footnotes: F1—sales executed under a Rule 10b5-1 plan entered 2026-01-09; F2—weighted-average price reported, with price range $3.86–$3.975.
• Filing timeliness: Form 4 filed July 20, 2026 (filed within the standard two business-day window following the July 16 transaction).

Context This was a sale, not a purchase. Trades executed under prearranged Rule 10b5-1 plans are commonly used by insiders to schedule transactions in advance and are generally treated as routine; they do not by themselves indicate insider views about the company’s near-term prospects.