LiveWire (LVWR) Director Kjell Gruner Sells Shares

What Happened Kjell Gruner, a director of LiveWire Group, Inc. (LVWR), sold a total of 101,161.721 shares of the company’s common stock in two open‑market transactions on July 30 and July 31, 2026. He disposed of 7,070.721 shares on July 30 at a weighted average price of $1.98 (total ≈ $14,000) and 94,091 shares on July 31 at a weighted average price of $2.11 (total ≈ $198,532). Combined proceeds from the sales were about $212,532. These were sales (dispositions), not purchases.

Key Details

• Transaction dates and prices:
  • July 30, 2026 — 7,070.721 shares sold, weighted avg $1.98 (prices ranged $1.97–$1.98). (Footnote F1)
  • July 31, 2026 — 94,091 shares sold, weighted avg $2.11 (prices ranged $2.09–$2.185). (Footnote F2)
• Total shares sold: 101,161.721; total proceeds ≈ $212,532.
• Shares owned after transaction: Not specified in the provided excerpt; the filing notes inclusion of 88,029 unvested restricted stock units (RSUs) that each represent a contingent right to one share upon vesting. (Footnote F3)
• Filing: Form 4 filed with the SEC on August 3, 2026 (reporting period begins July 30, 2026). The filing appears timely (filed within the two business‑day window required following the transactions).
• Transaction code: S = Sale (open market/private sale). Footnotes state the seller can provide a breakdown of the number of shares sold at each separate price upon request by the SEC, issuer, or security holder.

Context

• These transactions are dispositions (sales). Sales by insiders are common and can reflect many administrative or personal reasons; they do not, by themselves, indicate the insider’s view of the company’s prospects. The filing also shows unvested RSUs that may vest into shares in the future.