Celsius (CELH) Director Damon DeSantis Buys 36,000 Shares

What Happened Damon DeSantis, a director of Celsius Holdings, Inc. (CELH), purchased a total of 36,000 shares in open-market transactions: 20,000 shares on 2026-09-14 at a weighted average price of $27.65 (≈ $553,000) and 16,000 shares on 2026-09-15 at a weighted average price of $27.95 (≈ $447,200). The combined value of the purchases is approximately $1,000,200. These were purchases (reporting code P), which are typically viewed by investors as more informative than routine sales.

Key Details

• Transaction dates and reported weighted prices:
  • 2026-09-14: 20,000 shares @ $27.65 (total ≈ $553,000). Footnote F1: prices in this batch ranged $27.60–$27.70.
  • 2026-09-15: 16,000 shares @ $27.95 (total ≈ $447,200). Footnote F2: prices in this batch ranged $27.9496–$27.95.
• Total shares purchased: 36,000; total cash value: ≈ $1,000,200.
• Shares owned after the transactions: not reported in the information provided in this summary (check the full Form 4 for post-transaction holdings).
• Filing date: 2026-09-15 (covering transactions on Sep 14–15). This filing appears to have been made within the standard Form 4 reporting window (not indicated as late).
• Footnotes: Both purchases are reported as weighted-average prices with per-price breakdowns available from the filer, Celsius, or the SEC staff upon request.

Context

• Code P indicates direct purchases (open-market/private purchases). There is no indication of option exercises, gifts, or tax-withholding in this filing.
• Purchases by insiders can be interpreted by some investors as a positive signal, but they do not by themselves prove future company performance. For complete context, review the full Form 4 and other company disclosures.