Murphy Matthew Donal 4

What Happened

• Matthew Murphy, CAO & Vice President of Finance at Boston Beer Co. (SAM), acquired 129 restricted shares on March 20, 2026 at $136.07 per share, for a total value of $17,553. The grant is reported under the issuer's Employee Equity Incentive Plan and carries vesting restrictions.

Key Details

• Transaction date: 2026-03-20 (effective grant date per plan: 2026-03-01).
• Price: $136.07 per share; Total value: $17,553.
• Transaction type/code: Award/Acquisition (A) — restricted stock purchase under the company plan.
• Vesting: Shares vest in five equal annual installments over five years (first installment vests one year from grant; final installment vests five years from grant). Shares have no expiration date.
• Holdings reported: The filing notes 4,012 restricted shares subject to vesting are included in the report; the form does not state a full post-transaction total common-share balance.
• Filing timeliness: Report filed 2026-03-20 (period of report 2026-03-20), consistent with a same-day report.

Context

• These are restricted stock awards (not open-market purchases or immediate sales). Because the shares vest over time, they cannot be freely sold until vested, so this is a long-term compensation/retention grant rather than a near-term market trade. The purchase under the employee plan is a routine form of executive compensation and does not by itself indicate an imminent change in sentiment.