Alexander Keith Brian 4

What Happened
Alexander Keith Brian, a director of Amazon.com, Inc., sold 900 shares of AMZN on 2026-02-12 in an open-market transaction at $203.88 per share, generating proceeds of $183,492. This was a sale (not a purchase); sales by insiders are often routine and may be executed under pre-set plans.

Key Details

• Transaction date: 2026-02-12 (open-market sale)
• Price: $203.88 per share; Shares sold: 900; Total proceeds: $183,492
• Shares owned after transaction: Not reported in this Form 4 filing
• Footnote: Transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 2025-11-11
• Filing date: 2026-02-17 (filed within the SEC’s 2-business-day Form 4 deadline, accounting for the Federal holiday on 2026-02-16)

Context
Trades under a 10b5-1 plan are pre-specified and typically indicate the insider followed an established schedule rather than trading on material, nonpublic information. Sales do not necessarily signal negative views of the company; they can be routine or for diversification/liquidity needs.