Brock Lawrence J 4

What Happened
Brock Lawrence, Coinbase's Chief People Officer, sold a total of 4,821 COIN shares in open-market transactions on February 24, 2026, generating approximately $744,326 in proceeds. The sales were executed in four tranches: 1,680 shares at a weighted average price of $153.40 (≈ $257,710); 1,840 shares at $154.40 (≈ $284,088); 621 shares at $155.23 (≈ $96,400); and 680 shares at $156.07 (≈ $106,128). These were sales (not purchases).

Key Details

• Transaction date: February 24, 2026; Form 4 filed February 26, 2026 (appears timely).
• Per-tranche weighted average prices and proceeds:
  • 1,680 shares @ $153.40 (≈ $257,710) — price range reported $152.88–$153.73.
  • 1,840 shares @ $154.40 (≈ $284,088) — price range reported $153.95–$154.78.
  • 621 shares @ $155.23 (≈ $96,400) — price range reported $154.96–$155.89.
  • 680 shares @ $156.07 (≈ $106,128) — price range reported $156.00–$156.30.
• Total shares sold: 4,821; total proceeds: ≈ $744,326 (sum of reported proceeds).
• Footnote highlights:
  • Trades were effected pursuant to a Rule 10b5-1 trading plan adopted Dec 2, 2024 (pre‑arranged trading plan).
  • Some shares are held of record by 4JMB LLC, for which Lawrence is the sole member; he disclaims beneficial ownership except to the extent of any pecuniary interest.
• Shares owned after the transaction are not specified in the provided filing excerpt.

Context
Sales executed under a Rule 10b5-1 plan are typically pre-scheduled and can be routine, so they do not necessarily indicate a change in the insider’s view of the company. For retail investors, purchases are often more informative about insider confidence; sales can reflect diversification or pre-set commitments.