House Rebecca W 4
4 · ROCKWELL AUTOMATION, INC · Filed Feb 27, 2026
Research Summary
AI-generated summary of this filing
Rockwell Automation (ROK) SVP Rebecca House Exercises Options, Sells Shares
What Happened
- Rebecca W. House, SVP, Chief Legal Officer & Secretary of Rockwell Automation (ROK), exercised 12,100 option shares on 2026-02-25 at $196.43 per share (exercise cost ≈ $2,376,803) and sold a total of 12,100 shares the same day in multiple open-market transactions, producing aggregate gross proceeds of ≈ $4,891,716. The exercise and sales were reported on a Form 4 filed 2026-02-27.
- This sequence (exercise followed by immediate sales of the same number of shares) is typically a cashless exercise / immediate disposition rather than an additional purchase (i.e., not a bullish purchase signal).
Key Details
- Transaction date: 2026-02-25; Form 4 filed: 2026-02-27 (timely filing).
- Exercise: 12,100 shares @ $196.43 — total exercise cost ≈ $2,376,803.
- Sales (total 12,100 shares) with weighted-average prices by tranche:
- 1,736 shares @ weighted avg $401.96 (≈ $697,797)
- 1,996 shares @ weighted avg $402.94 (≈ $804,273)
- 3,536 shares @ weighted avg $404.11 (≈ $1,428,918)
- 3,455 shares @ weighted avg $405.41 (≈ $1,400,685)
- 677 shares @ weighted avg $406.37 (≈ $275,113)
- 620 shares @ weighted avg $406.92 (≈ $252,290)
- 80 shares @ $408.00 (≈ $32,640)
- Aggregate sale proceeds ≈ $4,891,716.
- Net cash (sales minus exercise cost) ≈ $2,514,913.
- Notable footnotes:
- F1: Shares exercised and sold pursuant to a Rule 10b5-1 trading plan entered 11/26/2025.
- F2–F7: Reported sale prices are weighted averages; price ranges for each tranche are provided in footnotes.
- F8: Holdings include company stock fund units from the Savings Plan (as of 12/31/2025).
- F9: Option vests in three substantially equal annual installments beginning on the date exercisable.
- Shares owned after the transactions are not specified in the provided summary.
Context
- The filing shows an option exercise (transaction code M) immediately followed by open-market sales (S). Because the sales were made under a pre-established 10b5-1 plan, they were pre-planned trades rather than ad-hoc market-timing decisions.
- For retail investors: purchases are typically more informative about insider conviction; these transactions look like a routine cashing-out event (liquidity/tax planning) rather than an insider buying more stock.
- Rebecca House is an executive officer (not a 10% owner), so these disclosures reflect officer-level trading, subject to company and SEC rules.
Insider Transaction Report
Form 4
House Rebecca W
SVP, CLO and Secretary
Transactions
- Exercise/Conversion
Common Stock
2026-02-25$196.43/sh+12,100$2,376,803→ 24,300 total - Sale
Common Stock
[F1][F2]2026-02-25$401.96/sh−1,736$697,797→ 22,564 total - Sale
Common Stock
[F1][F3]2026-02-25$402.94/sh−1,996$804,273→ 20,568 total - Sale
Common Stock
[F1][F4]2026-02-25$404.11/sh−3,536$1,428,918→ 17,032 total - Sale
Common Stock
[F1][F5]2026-02-25$405.41/sh−3,455$1,400,685→ 13,577 total - Sale
Common Stock
[F1][F6]2026-02-25$406.37/sh−677$275,113→ 12,900 total - Sale
Common Stock
[F1][F7]2026-02-25$406.92/sh−620$252,290→ 12,280 total - Sale
Common Stock
[F1]2026-02-25$408.00/sh−80$32,640→ 12,200 total - Exercise/Conversion
Employee Stock Option (Right to Buy)
[F9]2026-02-25−12,100→ 0 totalExercise: $196.43From: 2020-12-05Exp: 2029-12-05→ Common Stock (12,100 underlying)
Holdings
- 51.219(indirect: By savings plan)
Common Stock
[F8]
Footnotes (9)
- [F1]Shares exercised and sold pursuant to Rule 10b5-1 plan entered into on 11/26/2025.
- [F2]Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $401.52 to $402.50. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
- [F3]Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $402.55 to $403.49. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
- [F4]Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $403.6550 to $404.64. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
- [F5]Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $404.77 to $405.7550. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
- [F6]Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $405.83 to $406.42. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
- [F7]Price reported in column 4 is a weighted average price. Shares sold at prices ranging from $406.84 to $407.66. The reporting person undertakes to provide to the Company, any shareowners of the Company and the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price.
- [F8]Includes shares represented by Company stock fund units acquired under the Company Savings Plan since the date last reported for this person based on information furnished by the Plan Administrator as of 12/31/2025. The number of stock fund units represented by the balance of the participant's Company stock fund account may not exactly equal the number of stock fund units represented by a prior balance due to variance in the proportion of uninvested cash held in the reference fund used to determine unit values of the Company stock fund under the Plan.
- [F9]The option vests in three substantially equal annual installments beginning on the date exercisable.
Signature
Danielle White, Attorney-in-fact for Rebecca W. House|2026-02-27