House Rebecca W 4

What Happened

• Rebecca W. House, SVP, Chief Legal Officer & Secretary of Rockwell Automation (ROK), exercised 12,100 option shares on 2026-02-25 at $196.43 per share (exercise cost ≈ $2,376,803) and sold a total of 12,100 shares the same day in multiple open-market transactions, producing aggregate gross proceeds of ≈ $4,891,716. The exercise and sales were reported on a Form 4 filed 2026-02-27.
• This sequence (exercise followed by immediate sales of the same number of shares) is typically a cashless exercise / immediate disposition rather than an additional purchase (i.e., not a bullish purchase signal).

Key Details

• Transaction date: 2026-02-25; Form 4 filed: 2026-02-27 (timely filing).
• Exercise: 12,100 shares @ $196.43 — total exercise cost ≈ $2,376,803.
• Sales (total 12,100 shares) with weighted-average prices by tranche:
  • 1,736 shares @ weighted avg $401.96 (≈ $697,797)
  • 1,996 shares @ weighted avg $402.94 (≈ $804,273)
  • 3,536 shares @ weighted avg $404.11 (≈ $1,428,918)
  • 3,455 shares @ weighted avg $405.41 (≈ $1,400,685)
  • 677 shares @ weighted avg $406.37 (≈ $275,113)
  • 620 shares @ weighted avg $406.92 (≈ $252,290)
  • 80 shares @ $408.00 (≈ $32,640)
  • Aggregate sale proceeds ≈ $4,891,716.
• Net cash (sales minus exercise cost) ≈ $2,514,913.
• Notable footnotes:
  • F1: Shares exercised and sold pursuant to a Rule 10b5-1 trading plan entered 11/26/2025.
  • F2–F7: Reported sale prices are weighted averages; price ranges for each tranche are provided in footnotes.
  • F8: Holdings include company stock fund units from the Savings Plan (as of 12/31/2025).
  • F9: Option vests in three substantially equal annual installments beginning on the date exercisable.
• Shares owned after the transactions are not specified in the provided summary.

Context

• The filing shows an option exercise (transaction code M) immediately followed by open-market sales (S). Because the sales were made under a pre-established 10b5-1 plan, they were pre-planned trades rather than ad-hoc market-timing decisions.
• For retail investors: purchases are typically more informative about insider conviction; these transactions look like a routine cashing-out event (liquidity/tax planning) rather than an insider buying more stock.
• Rebecca House is an executive officer (not a 10% owner), so these disclosures reflect officer-level trading, subject to company and SEC rules.