McBride Kevin Thomas 4

What Happened

• Kevin Thomas McBride, Principal Accounting Officer at ServiceNow (NOW), sold 1,400 shares in an open-market transaction on February 13, 2026. The shares were disposed at $105.71 each, for a total transaction value of approximately $147,994. This was a sale (S), which for insiders is often routine and does not necessarily indicate a change in view on the company.

Key Details

• Transaction date and price: 2026-02-13 — 1,400 shares at $105.71 per share.
• Total proceeds: about $147,994.
• Shares owned after transaction: not specified in the provided filing excerpt.
• Footnote: The sale was made under a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2025 (F1), meaning trades were pre-scheduled.
• Filing timeliness: Form 4 was filed with the SEC on Feb 13, 2026 (same day as the reported transaction), so it was not reported late.

Context

• Sales executed under 10b5-1 plans are prearranged and are commonly used by insiders to avoid accusations of trading on nonpublic information; they reduce the ability to infer insider sentiment from a single sale.
• For retail investors, purchases are generally a stronger signal than individual scheduled sales; this single, plan-driven sale should be viewed as routine unless part of a larger pattern of insider activity.