Eventbrite, Inc.·4

Mar 12, 4:59 PM ET

Riley Helen 4

Research Summary

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Eventbrite (EB) Director Helen Riley Sells Shares in Merger

What Happened
Helen Riley, a director of Eventbrite, recorded multiple dispositions to the issuer on March 10, 2026 tied to Eventbrite's merger. A total of 552,778 shares (including common shares and equity converted from derivative awards) were surrendered for the merger consideration of $4.50 per share, producing roughly $2,487,501 in cash. Some derivative awards (time‑based RSUs and certain options) were cancelled and converted to cash under the merger terms.

Key Details

  • Transaction date: March 10, 2026; Form 4 filed March 12, 2026 (appears timely).
  • Total shares disposed: 552,778; merger price: $4.50 per share; approximate proceeds: $2,487,501.
  • Transaction type: Disposition to issuer (D) — shares and equity awards were converted/cancelled in connection with the merger.
  • Derivative items: Time‑based restricted stock units were cancelled and paid at $4.50/share per the merger agreement; certain outstanding options with exercise prices above $4.50 were cancelled and cashed out based on a Black‑Scholes calculation (the filing cites a $49,174.94 cash amount for such conversion).
  • Shares owned after the transaction: Not specified in the Form 4.
  • No 10b5‑1 plan or late‑filing indication is listed in the provided filing details.

Context
These dispositions are not open‑market sales but the automatic cash‑out of equity holdings and awards at the effective time of a corporate merger. That means the transactions reflect the deal consideration and cancellation/conversion mechanics rather than a voluntary market sale or purchase by the insider.