Andretta Ralph J 4

What Happened
Ralph J. Andretta, President, CEO and Director of Bread Financial Holdings, sold a total of 15,000 common shares in open‑market transactions on May 29, 2026 for aggregate proceeds of $1,336,540. The sales were reported as: 1,500 shares at a weighted average price of $88.23 (proceeds $132,345), 12,500 shares at $89.17 (proceeds $1,114,625), and 1,000 shares at $89.57 (proceeds $89,570). The filing indicates these sales were executed pursuant to a Rule 10b5‑1 trading plan adopted February 27, 2026 (i.e., pre‑arranged sales).

Key Details

• Transaction date: May 29, 2026. Filing date: June 1, 2026 (timely).
• Breakdown:
  • 1,500 shares — weighted avg $88.23; prices in range $87.48–$88.43 (footnote F2).
  • 12,500 shares — weighted avg $89.17; prices in range $88.50–$89.49 (footnote F3).
  • 1,000 shares — weighted avg $89.57; prices in range $89.51–$89.64 (footnote F4).
• Total proceeds: $1,336,540.
• Footnotes: Transaction executed under a 10b5‑1 plan adopted Feb 27, 2026 (F1). Footnote F2 notes the weighted average reflects multiple trades and offers to provide per‑price breakdown upon request.
• Shares owned after transaction: not specified in the provided filing excerpt.

Context
Sales executed under a pre‑existing 10b5‑1 plan are generally scheduled transactions and may not reflect the insider’s current view of the company. For retail investors, purchases tend to be more informative about insider sentiment; this filing documents routine, planned disposals rather than new, discretionary selling.