Bortner Andrea Renee 4
Research Summary
AI-generated summary
Grocery Outlet (GO) EVP Andrea Bortner Sells 1,851 Shares
What Happened Andrea Renee Bortner, EVP and Chief Human Resources Officer of Grocery Outlet Holding Corp. (GO), sold 1,851 shares on April 1, 2026 at $7.00 per share, for total proceeds of $12,957. This was a sale (not a purchase), which is often routine insider selling rather than a buy signal.
Key Details
- Transaction date: 2026-04-01; filing date: 2026-04-02. No late filing is indicated in this Form 4.
- Price and proceeds: 1,851 shares × $7.00 = $12,957.
- Shares owned after transaction: Not disclosed in this filing.
- Footnotes: Sale was effected under a previously adopted Rule 10b5-1 trading plan (adopted Nov 10, 2025). Reported sale reflects shares directly held by the Bortner Family Trust, of which Ms. Bortner is a trustee.
Context A 10b5-1 plan allows insiders to sell shares according to a pre-set schedule and is commonly used to avoid questions about timing. Because this transaction is a sale and involved a trust holding, it should be interpreted as routine insider liquidity rather than a direct signal about company outlook.