Peters John Sheldon 4

What Happened John Sheldon Peters, Chief Insurance Officer of Lemonade, sold 9,000 shares in an open-market transaction on January 22, 2026. The shares were sold at $90.00 per share for total proceeds of approximately $810,000. This was a sale (not a purchase), which is commonly routine insider liquidity rather than an explicit bullish signal.

Key Details

• Transaction date and price: 2026-01-22 — 9,000 shares sold at $90.00 per share (total ≈ $810,000).
• Transaction type: Sale (S), reported on Form 4 filed 2026-01-23. The filing appears to have been submitted the next day.
• Shares owned after transaction: Not disclosed in the Form 4 filing.
• Footnote: Sale executed pursuant to a Rule 10b5-1 trading plan adopted August 22, 2025 (pre-scheduled plan).
• No indication in this filing of taxes withheld, option exercises, or gifts.

Context Sales made under a 10b5-1 plan are pre-arranged and are intended to insulate insiders from accusations of opportunistic trading; they do not necessarily reflect the insider’s current view of the company. For retail investors, purchases by insiders often carry more informational weight than routine sales; this single pre-planned sale should be viewed as liquidity management unless additional filings or patterns suggest otherwise.