Nonko Eugene 4
4 · MediaAlpha, Inc. · Filed Feb 4, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) Director Nonko Eugene Sells Shares
What Happened
- Nonko Eugene, a director of MediaAlpha, sold a total of 24,200 shares in open-market transactions on Feb 2–3, 2026, generating roughly $247,043 in proceeds. The transactions reported were: 5,400 shares @ $10.35 ($55,907), 6,700 shares @ $10.36 ($69,381) on Feb 2; and 5,400 shares @ $10.06 ($54,332), 6,700 shares @ $10.06 ($67,423) on Feb 3. These were sales (not purchases).
Key Details
- Transaction dates/prices: Feb 2, 2026 — 5,400 @ $10.35 and 6,700 @ $10.36; Feb 3, 2026 — 5,400 @ $10.06 and 6,700 @ $10.06. Total ≈ 24,200 shares, ≈ $247,043 proceeds.
- Shares owned after transaction: Not specified in the provided filing excerpt.
- Footnotes: Sales were effected under a Rule 10b5‑1 trading plan adopted primarily to cover taxes from RSU vesting (F1). Weighted-average price footnotes indicate sales occurred across price ranges of about $10.00–$10.43 and per‑price breakdowns are available on request (F2, F3).
- Filing timeliness: Report filed Feb 4, 2026 for Feb 2–3 transactions — appears to be timely (within the usual Form 4 reporting window).
Context
- These sales were executed under a pre-established 10b5‑1 plan to cover tax obligations from vested RSUs, which is a common, routine reason insiders sell shares and does not necessarily indicate a change in view on the company.
Insider Transaction Report
Form 4
Nonko Eugene
Director
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-02-02$10.35/sh−5,400$55,907→ 944,248 total - Sale
Class A Common Stock
[F1][F3]2026-02-03$10.06/sh−5,400$54,332→ 938,848 total - Sale
Class A Common Stock
[F1][F2]2026-02-02$10.36/sh−6,700$69,381→ 1,475,720 total(indirect: By LLC) - Sale
Class A Common Stock
[F1][F3]2026-02-03$10.06/sh−6,700$67,423→ 1,469,020 total(indirect: By LLC)
Footnotes (3)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.145 to $10.43 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.11 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Signature
/s/ Jeffrey B. Coyne|2026-02-04