Nonko Eugene 4

What Happened

• Nonko Eugene, a director of MediaAlpha, sold a total of 24,200 shares in open-market transactions on Feb 2–3, 2026, generating roughly $247,043 in proceeds. The transactions reported were: 5,400 shares @ $10.35 ($55,907), 6,700 shares @ $10.36 ($69,381) on Feb 2; and 5,400 shares @ $10.06 ($54,332), 6,700 shares @ $10.06 ($67,423) on Feb 3. These were sales (not purchases).

Key Details

• Transaction dates/prices: Feb 2, 2026 — 5,400 @ $10.35 and 6,700 @ $10.36; Feb 3, 2026 — 5,400 @ $10.06 and 6,700 @ $10.06. Total ≈ 24,200 shares, ≈ $247,043 proceeds.
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Footnotes: Sales were effected under a Rule 10b5‑1 trading plan adopted primarily to cover taxes from RSU vesting (F1). Weighted-average price footnotes indicate sales occurred across price ranges of about $10.00–$10.43 and per‑price breakdowns are available on request (F2, F3).
• Filing timeliness: Report filed Feb 4, 2026 for Feb 2–3 transactions — appears to be timely (within the usual Form 4 reporting window).

Context

• These sales were executed under a pre-established 10b5‑1 plan to cover tax obligations from vested RSUs, which is a common, routine reason insiders sell shares and does not necessarily indicate a change in view on the company.