Yeh Kuanling Amy 4

What Happened

• Amy Yeh, Chief Technology Officer of MediaAlpha (MAX), reported an open‑market sale of 12,000 shares on Feb 13, 2026, for total proceeds of $87,689 (weighted‑avg price $7.31).
• On Feb 15, 2026, filings show conversion/exercise (code M) of three derivative/RSU tranches totaling 15,317 shares (5,210 + 5,303 + 4,804) at $0.00 per share (these reflect issuance upon RSU vesting per the filing).

Key Details

• Transaction dates and prices:
  • Feb 13, 2026 — open‑market sale of 12,000 shares, weighted‑average $7.31 (prices ranged $7.25–$7.41); proceeds $87,689. (Footnote: weighted‑avg; breakdown available on request.)
  • Feb 15, 2026 — conversion/exercise of 5,210, 5,303 and 4,804 RSU/derivative shares at $0.00 (typical for RSU vesting/conversion).
• Net effect from reported entries: 15,317 shares converted/issued from RSUs and 12,000 shares sold — a net increase of 3,317 shares from the listed transactions (based on the reported numbers).
• Post‑transaction total holdings: the filing excerpt provided does not state the insider’s total shares owned after these transactions.
• Notable footnotes:
  • Sales were effected under a Rule 10b5‑1 trading plan primarily to cover taxes resulting from RSU vesting (F1).
  • One share was issued upon vesting of each RSU (F3); the RSUs originate from grants in 2022, 2023 and 2024 with multi‑year vesting schedules (F4–F9).
• Timeliness: Form filed Feb 17, 2026 for transactions through Feb 15, 2026 — the filing appears timely (within required Form 4 reporting window).

Context

• The M (exercise/conversion) entries reflect RSU vesting/conversion to common shares rather than a cash purchase; the $0.00 per‑share amount is consistent with RSU settlement.
• The Feb 13 sale was carried out under a preexisting 10b5‑1 plan and is described as primarily to cover tax obligations from the RSU vesting—such sales are routine and not necessarily a signal of changed insider sentiment.