Insider · CIK 0001829969

Yeh Kuanling Amy

Reports to the SEC for 1 company · LOS ANGELES, CA

sec.gov

Transactions

Companies

Filings

CIK

0001829969

Forms 4 and 5

Insider transactions

50 trades

Date	Company	Role	Code	Shares	Price	Value	Shares after
2026-10-16	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,000 sh	$11.77	−$35.3K	543,091
2026-09-25	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,000 sh	$9.40	−$28.2K	546,091
2026-09-04	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,000 sh	$12.00	−$36K	549,091
2026-08-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+5,303 sh	—	—	547,288
2026-08-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+4,803 sh	—	—	552,091
2026-08-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−5,303 sh	—	—	10,607
2026-08-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−4,803 sh	—	—	28,819
2026-08-14	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−12K sh	$13.55	−$163K	541,985
2026-07-17	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,000 sh	$13.95	−$41.9K	553,985
2026-07-16	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−10K sh	$14.51	−$145K	556,985
2026-06-26	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,000 sh	$11.16	−$33.5K	566,985
2026-06-05	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,000 sh	$8.89	−$26.7K	569,985
2026-05-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+5,303 sh	—	—	580,182
2026-05-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+4,803 sh	—	—	584,985
2026-05-15	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−12K sh	$8.05	−$96.6K	572,985
2026-05-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−5,303 sh	—	—	15,910
2026-05-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−4,803 sh	—	—	33,622
2026-04-10	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,000 sh	$9.25	−$27.8K	574,879
2026-03-27	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,000 sh	$9.44	−$28.3K	577,879
2026-03-15	MAXMediaAlpha, Inc.A Award	Chief Technology Officer	AAward	+187K sh	—	—	580,879
2026-03-15	MAXMediaAlpha, Inc. · Performance Restricted Stock Units (2026 PRSUs)A Award	Chief Technology Officer	AAward	+62.3K sh	—	—	62,300
2026-03-06	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,000 sh	$10.34	−$31K	393,979
2026-02-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+5,210 sh	—	—	386,872
2026-02-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+5,303 sh	—	—	392,175
2026-02-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+4,804 sh	—	—	396,979
2026-02-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−5,210 sh	—	—	0
2026-02-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−5,303 sh	—	—	21,213
2026-02-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−4,804 sh	—	—	38,425
2026-02-13	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−12K sh	$7.31	−$87.7K	381,662
2026-01-16	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,000 sh	$11.48	−$34.4K	393,662
2026-01-02	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,000 sh	$12.95	−$38.9K	396,662
2025-12-12	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,000 sh	$13.16	−$39.5K	399,662
2025-12-10	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−12K sh	$13.49	−$162K	402,662
2025-11-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+5,209 sh	—	—	404,556
2025-11-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+5,303 sh	—	—	409,859
2025-11-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+4,803 sh	—	—	414,662
2025-11-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−5,209 sh	—	—	5,210
2025-11-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−5,303 sh	—	—	26,516
2025-11-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−4,803 sh	—	—	43,229
2025-08-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+5,210 sh	—	—	395,241
2025-08-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+5,303 sh	—	—	400,544
2025-08-15	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+4,803 sh	—	—	405,347
2025-08-15	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−6,000 sh	$10.20	−$61.2K	399,347
2025-08-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−5,210 sh	—	—	10,419
2025-08-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−5,303 sh	—	—	31,819
2025-08-15	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−4,803 sh	—	—	48,032
2021-11-02	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−3,114 sh	$15.72	−$49K	41,745
2021-11-02	MAXMediaAlpha, Inc.S Sale	Chief Technology Officer	SSale	−4,586 sh	$16.57	−$76K	37,159
2021-10-30	MAXMediaAlpha, Inc.M Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	+15.3K sh	—	—	44,859
2021-10-30	MAXMediaAlpha, Inc. · Restricted Stock UnitsM Exercise/Conversion	Chief Technology Officer	MExercise/Conversion	−15.3K sh	—	—	122,519

Recent filings

Accepted (ET)
Oct 194
Yeh Kuanling Amy0001818383-26-000254
SEC(opens sec.gov)
Sep 254
Yeh Kuanling Amy0001818383-26-000243
SEC(opens sec.gov)
Sep 94
Yeh Kuanling Amy0001818383-26-000233
SEC(opens sec.gov)
Aug 174
Yeh Kuanling Amy0001818383-26-000213
SEC(opens sec.gov)
Jul 174
Yeh Kuanling Amy0001818383-26-000190
SEC(opens sec.gov)
Jun 264
Yeh Kuanling Amy0001818383-26-000170
SEC(opens sec.gov)
Jun 54
Yeh Kuanling Amy0001818383-26-000158
SEC(opens sec.gov)
May 194
Yeh Kuanling Amy0001818383-26-000150
SEC(opens sec.gov)
Apr 104
Yeh Kuanling Amy0001818383-26-000103
SEC(opens sec.gov)
Mar 274
Yeh Kuanling Amy0001818383-26-000094
SEC(opens sec.gov)
Mar 174
Yeh Kuanling Amy0001818383-26-000072
SEC(opens sec.gov)

Companies

MediaAlpha, Inc.Chief Technology OfficerMAX

Address

C/O MEDIAALPHA, INC. 700 SOUTH FLOWER STREET, SUITE 640

LOS ANGELES, CA, 90017