Yeh Kuanling Amy 4

What Happened

• Yeh Kuanling Amy, Chief Technology Officer of MediaAlpha (MAX), sold 3,000 shares in an open‑market transaction on March 6, 2026. The shares were disposed at $10.34 each for proceeds of $31,020. This was a sale (not a purchase or option exercise).

Key Details

• Transaction date and price: 2026-03-06, 3,000 shares at $10.34 per share.
• Aggregate value: $31,020.
• Shares owned after transaction: Not disclosed in the provided Form 4 excerpt (see the filing for the exact post‑transaction holdings).
• Footnote: The sale was made pursuant to a pre‑existing Rule 10b5‑1 trading plan adopted primarily to cover taxes from RSU vesting (per footnote F1).
• Timeliness: Reported on 2026-03-06 (period of report matches filing date); no late filing indicated.

Context

• Sales executed under 10b5‑1 plans are typically pre‑scheduled and often used for routine needs (for example, to cover tax withholding on equity vesting), so they are not necessarily a signal about the executive’s view of the company. Purchases generally carry more weight for interpreting insider sentiment.