Nonko Eugene 4

What Happened

• Nonko Eugene, a director of MediaAlpha, reported two sell transactions on 2026-03-09 disposing of a total of 4,107 shares. The sales were 1,992 shares at $10.00 ($19,920) and 2,115 shares at $10.00 ($21,150), totaling $41,070. These were reported as open-market or private sales and are sales (not purchases).

Key Details

• Transaction date: 2026-03-09; Prices: $10.00 per share for both lots.
• Shares sold: 1,992 and 2,115 (total 4,107); Total proceeds: $41,070.
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Footnote: Sales were effected pursuant to a pre-established Rule 10b5-1 trading plan, primarily to cover taxes from RSU vesting.
• Filing: Report filed 2026-03-11 (no late filing indicated based on provided dates).

Context

• These sales were executed under a Rule 10b5-1 plan, which is a pre-set trading arrangement often used to cover tax liabilities from vesting awards; such sales are generally viewed as routine and not a direct signal of management sentiment.
• For retail investors, purchases typically carry more weight as a bullish signal; routine tax-driven sales by insiders are common and do not necessarily indicate negative views about the company.