COYNE JEFFREY B 4
4 · MediaAlpha, Inc. · Filed Mar 17, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) GC Jeffrey B. Coyne Receives Stock Award
What Happened
- Jeffrey B. Coyne, General Counsel and Secretary of MediaAlpha (MAX), was granted equity awards on March 15, 2026: 171,950 restricted stock units (RSUs) and 57,350 performance-based restricted stock units (PRSUs). The reported grant price for both awards is $0.00 (these are compensatory awards, not open-market purchases or sales). Total awards granted equal 229,300 units.
Key Details
- Transaction date: 2026-03-15; filing date (Form 4): 2026-03-17 (timely).
- Grant details and prices: 171,950 RSUs @ $0.00; 57,350 PRSUs (derivative award) @ $0.00.
- Shares owned after transaction: not specified in the filing.
- Vesting/settlement notes:
- RSUs (F1): Each RSU converts to one Class A share upon vesting. One-sixteenth vests on May 15, 2026; the remainder vests quarterly over the following four years, subject to continued employment.
- PRSUs (F2–F4): Performance-based units tied to Adjusted EBITDA targets for fiscal 2026–2028. PRSUs are measured yearly (one-third tied to each fiscal year) with threshold/target/maximum payouts corresponding to 50%/100%/200% of target shares. Any PRSUs earned remain subject to continued service vesting through the three-year period and, if approved by the Compensation Committee, will settle on March 15, 2029.
- Filing type: Award/grant (code A). No tax-withholding or sale codes reported.
Context
- RSUs and PRSUs are common executive compensation tools; they represent contingent rights to future shares rather than immediate purchases or sales. PRSUs add a performance condition—shares are only received if predefined Adjusted EBITDA goals are met. These grants do not necessarily indicate insider buying/selling intent; they reflect compensation and retention incentives.
Insider Transaction Report
Form 4
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
Transactions
- Award
Class A Common Stock
[F1]2026-03-15+171,950→ 605,995 total - Award
Performance Restricted Stock Units (2026 PRSUs)
[F2][F3][F4]2026-03-15+57,350→ 57,350 total→ Class A Common Stock (57,350 underlying)
Footnotes (4)
- [F1]Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the remainder will vest quarterly over the following four years, in each case subject to continued employment. with the Issuer through each vesting date.
- [F2]Represents Performance Based Restricted Stock Units (PRSUs) granted to the Reporting Person on March 15, 2026, pursuant to the Issuer's Omnibus Equity Incentive Plan. Each PRSU represents a contingent right to receive shares of Issuer's Class A Common Stock.
- [F3]The PRSUs will be earned subject to achievement of Adjusted EBITDA goals for fiscal 2026, fiscal 2027, and fiscal 2028, with each fiscal year measured separately for purposes of determining PRSU vesting. One-third of the PRSU grants are tied to Adjusted EBITDA performance against pre-established threshold, target, and maximum Adjusted EBITDA goals for each fiscal year, corresponding to vesting of 50%, 100% and 200% of the target shares, respectively. Following the completion of each performance period, any earned PRSUs for that performance period will remain subject to continued service-based vesting through the end of the three-year period."
- [F4]If PRSUs become eligible to vest after approval from the Compensation Committee of the Board of Directors of the Issuer on the achievement of the performance measures, the eligible units will settle on March 15, 2029.
Signature
/s/ Jeffrey B. Coyne|2026-03-17