COYNE JEFFREY B 4

What Happened

• Jeffrey B. Coyne, General Counsel and Secretary of MediaAlpha (MAX), was granted equity awards on March 15, 2026: 171,950 restricted stock units (RSUs) and 57,350 performance-based restricted stock units (PRSUs). The reported grant price for both awards is $0.00 (these are compensatory awards, not open-market purchases or sales). Total awards granted equal 229,300 units.

Key Details

• Transaction date: 2026-03-15; filing date (Form 4): 2026-03-17 (timely).
• Grant details and prices: 171,950 RSUs @ $0.00; 57,350 PRSUs (derivative award) @ $0.00.
• Shares owned after transaction: not specified in the filing.
• Vesting/settlement notes:
  • RSUs (F1): Each RSU converts to one Class A share upon vesting. One-sixteenth vests on May 15, 2026; the remainder vests quarterly over the following four years, subject to continued employment.
  • PRSUs (F2–F4): Performance-based units tied to Adjusted EBITDA targets for fiscal 2026–2028. PRSUs are measured yearly (one-third tied to each fiscal year) with threshold/target/maximum payouts corresponding to 50%/100%/200% of target shares. Any PRSUs earned remain subject to continued service vesting through the three-year period and, if approved by the Compensation Committee, will settle on March 15, 2029.
• Filing type: Award/grant (code A). No tax-withholding or sale codes reported.

Context

• RSUs and PRSUs are common executive compensation tools; they represent contingent rights to future shares rather than immediate purchases or sales. PRSUs add a performance condition—shares are only received if predefined Adjusted EBITDA goals are met. These grants do not necessarily indicate insider buying/selling intent; they reflect compensation and retention incentives.