Yeh Kuanling Amy 4

What Happened
Yeh Kuanling Amy, Chief Technology Officer of MediaAlpha, was awarded 186,900 restricted stock units (RSUs) and 62,300 performance-based RSUs (PRSUs) on March 15, 2026. Both awards show an acquisition price of $0.00 on the Form 4 (code A), meaning they were granted as equity compensation rather than a purchase. There was no immediate cash paid or received.

Key Details

• Transaction date: March 15, 2026; Form 4 filed March 17, 2026 (appears timely).
• RSUs: 186,900 units granted at $0.00; each RSU converts to one share upon vesting.
• PRSUs: 62,300 units granted at $0.00; these are contingent on achievement of Adjusted EBITDA goals for fiscal years 2026–2028.
• RSU vesting: one-sixteenth vests May 15, 2026, then the remainder vests quarterly over the following four years, subject to continued employment.
• PRSU vesting mechanics: PRSUs are measured separately each fiscal year; one-third of the PRSUs tie to each year with threshold/target/max levels corresponding to 50%/100%/200% of target shares. Any earned PRSUs after performance certification remain subject to continued service-based vesting through the end of the three-year period.
• PRSU settlement: eligible PRSUs, if approved by the Compensation Committee, will settle on March 15, 2029.
• Shares owned after the transaction are not provided in the supplied filing excerpt.

Context
These entries are awards (not open-market purchases or sales) and therefore represent compensation and potential future equity rather than an immediate insider investment or divestment signal. The PRSUs are performance-contingent and may never convert to shares unless performance targets and subsequent service conditions are met.