Cramer Keith 4
4 · MediaAlpha, Inc. · Filed Jun 15, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) CRO Keith Cramer Sells 13,000 Shares
What Happened Keith Cramer, Chief Revenue Officer of MediaAlpha, sold 13,000 shares on June 15, 2026, in an open-market/private sale at $9.47 per share, for a total of approximately $123,110. This was a sale (disposition), which is commonly routine rather than a standalone bullish signal.
Key Details
- Transaction date: 2026-06-15
- Price per share: $9.47; Shares sold: 13,000; Proceeds: ~$123,110
- Transaction type/code: Open market or private sale (S)
- Shares owned after transaction: Not specified in the provided filing summary
- Footnote: Sale was executed under a previously adopted Rule 10b5-1 trading plan, primarily to cover taxes from RSU vesting (per filing footnote)
- Filing timeliness: Report filed with SEC on 2026-06-15 (no late filing indicated)
Context A Rule 10b5-1 plan lets insiders sell shares according to a pre-set schedule and is often used to cover tax obligations when restricted stock units vest. Such preplanned sales are generally considered routine and do not by themselves indicate a change in insider sentiment about the company. Purchases by insiders tend to be more informative about confidence than routine sales.
Insider Transaction Report
- Sale
Class A Common Stock
[F1]2026-06-15$9.47/sh−13,000$123,110→ 280,528 total
Footnotes (1)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.