Cramer Keith 4

What Happened Keith Cramer, Chief Revenue Officer of MediaAlpha, sold 13,000 shares on June 15, 2026, in an open-market/private sale at $9.47 per share, for a total of approximately $123,110. This was a sale (disposition), which is commonly routine rather than a standalone bullish signal.

Key Details

• Transaction date: 2026-06-15
• Price per share: $9.47; Shares sold: 13,000; Proceeds: ~$123,110
• Transaction type/code: Open market or private sale (S)
• Shares owned after transaction: Not specified in the provided filing summary
• Footnote: Sale was executed under a previously adopted Rule 10b5-1 trading plan, primarily to cover taxes from RSU vesting (per filing footnote)
• Filing timeliness: Report filed with SEC on 2026-06-15 (no late filing indicated)

Context A Rule 10b5-1 plan lets insiders sell shares according to a pre-set schedule and is often used to cover tax obligations when restricted stock units vest. Such preplanned sales are generally considered routine and do not by themselves indicate a change in insider sentiment about the company. Purchases by insiders tend to be more informative about confidence than routine sales.