Nonko Eugene 4
4 · MediaAlpha, Inc. · Filed Jul 1, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) Director Nonko Eugene Sells Shares
What Happened
- Nonko Eugene, a director of MediaAlpha, sold a total of 34,461 shares in multiple open-market transactions between June 29 and July 1, 2026. Individual reported disposals: 2,667 @ $11.81 ($31,509), 2,667 @ $12.42 ($33,134), 4,512 @ $12.77 ($57,634), 7,778 @ $11.93 ($92,813), 7,778 @ $12.44 ($96,750), and 9,059 @ $12.80 ($115,975). Total proceeds ≈ $427,815. These were sales (code S), not purchases.
Key Details
- Transaction dates and prices: 6/29/2026 (2,667 @ $11.81; 7,778 @ $11.93), 6/30/2026 (2,667 @ $12.42; 7,778 @ $12.44), 7/1/2026 (4,512 @ $12.77; 9,059 @ $12.80).
- Total shares sold: 34,461; total proceeds: ≈ $427,815.
- Shares owned after the transactions: not disclosed in this Form 4.
- Notable footnotes: sales were effected pursuant to a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting; several weighted-average price footnotes (ranges ~$11.66–$13.09) are listed and the reporting person will provide per-price details on request.
- Filing timeliness: No late filing indicated.
Context
- Sales made under a pre-established 10b5-1 plan are typically automatic and intended to avoid trading based on non-public information; they are often used to cover tax obligations from vested awards. This filing records routine insider sales rather than an insider purchase (which some investors view as a stronger bullish signal).
Insider Transaction Report
Form 4
Nonko Eugene
Director
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-06-29$11.81/sh−2,667$31,509→ 947,505 total - Sale
Class A Common Stock
[F1][F3]2026-06-30$12.42/sh−2,667$33,134→ 944,838 total - Sale
Class A Common Stock
[F1][F4]2026-07-01$12.77/sh−4,512$57,634→ 940,326 total - Sale
Class A Common Stock
[F1][F5]2026-06-29$11.93/sh−7,778$92,813→ 1,179,493 total(indirect: By LLC) - Sale
Class A Common Stock
[F1][F6]2026-06-30$12.44/sh−7,778$96,750→ 1,171,715 total(indirect: By LLC) - Sale
Class A Common Stock
[F1][F7]2026-07-01$12.80/sh−9,059$115,975→ 1,162,656 total(indirect: By LLC)
Footnotes (7)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.66 to $12.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.33 to $12.57 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F4]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.42 to $13.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F5]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.67 to $12.06 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F6]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.255 to $12.54 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F7]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.42 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Signature
/s/ Jeffrey B. Coyne|2026-07-01