Nonko Eugene 4

What Happened

• Nonko Eugene, a director of MediaAlpha, sold a total of 34,461 shares in multiple open-market transactions between June 29 and July 1, 2026. Individual reported disposals: 2,667 @ $11.81 ($31,509), 2,667 @ $12.42 ($33,134), 4,512 @ $12.77 ($57,634), 7,778 @ $11.93 ($92,813), 7,778 @ $12.44 ($96,750), and 9,059 @ $12.80 ($115,975). Total proceeds ≈ $427,815. These were sales (code S), not purchases.

Key Details

• Transaction dates and prices: 6/29/2026 (2,667 @ $11.81; 7,778 @ $11.93), 6/30/2026 (2,667 @ $12.42; 7,778 @ $12.44), 7/1/2026 (4,512 @ $12.77; 9,059 @ $12.80).
• Total shares sold: 34,461; total proceeds: ≈ $427,815.
• Shares owned after the transactions: not disclosed in this Form 4.
• Notable footnotes: sales were effected pursuant to a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting; several weighted-average price footnotes (ranges ~$11.66–$13.09) are listed and the reporting person will provide per-price details on request.
• Filing timeliness: No late filing indicated.

Context

• Sales made under a pre-established 10b5-1 plan are typically automatic and intended to avoid trading based on non-public information; they are often used to cover tax obligations from vested awards. This filing records routine insider sales rather than an insider purchase (which some investors view as a stronger bullish signal).