Nonko Eugene 4
4 · MediaAlpha, Inc. · Filed Jul 8, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) Director Nonko Eugene Sells Shares
What Happened
- Nonko Eugene, a director of MediaAlpha, sold a total of 76,307 shares in multiple open-market transactions between July 6–8, 2026, generating roughly $1.06 million in proceeds.
- Trades reported (date / shares / price / proceeds): 7/6 — 24,992 @ $13.91 = $347,681; 7/7 — 4,952 @ $14.08 = $69,744; 7/8 — 3,282 @ $13.78 = $45,227; 7/6 — 25,352 @ $13.86 = $351,447; 7/7 — 9,524 @ $14.06 = $133,898; 7/8 — 8,205 @ $13.61 = $111,664. These were disposals (sales), which are often routine rather than a directional endorsement of the stock.
Key Details
- Transaction dates: July 6–8, 2026. Report filed: July 8, 2026 (appears timely).
- Prices: individual sales ranged roughly from $13.12 to $14.30 per share (weighted-average breakdowns shown in filing footnotes).
- Shares owned after transaction: not specified in the provided filing extract.
- Notable footnotes: F1 states the sales were made under a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting; other footnotes (F2–F7) provide weighted-average price ranges and note that the filer will disclose per-price breakdowns on request.
Context
- Sales under a pre-established 10b5-1 plan typically reflect pre-set instructions (e.g., to cover tax liabilities from vested awards) and do not necessarily indicate the insider’s view of the company’s near-term prospects.
- For exact post-sale holdings or a per-price transaction breakdown, consult the full Form 4 (accession 0001818383-26-000180) or request the information noted in the footnotes.
Insider Transaction Report
Form 4
Nonko Eugene
Director
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-07-06$13.91/sh−24,992$347,681→ 915,334 total - Sale
Class A Common Stock
[F1][F3]2026-07-07$14.08/sh−4,952$69,744→ 910,382 total - Sale
Class A Common Stock
[F1][F4]2026-07-08$13.78/sh−3,282$45,227→ 907,100 total - Sale
Class A Common Stock
[F1][F5]2026-07-06$13.86/sh−25,352$351,447→ 1,137,304 total(indirect: By LLC) - Sale
Class A Common Stock
[F1][F6]2026-07-07$14.06/sh−9,524$133,898→ 1,127,780 total(indirect: By LLC) - Sale
Class A Common Stock
[F1][F7]2026-07-08$13.61/sh−8,205$111,664→ 1,119,575 total(indirect: By LLC)
Footnotes (7)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.12 to $14.06 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.86 to $14.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F4]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.69 to $13.82 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F5]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.12 to $14.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F6]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.85 to $14.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F7]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.465 to $13.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Signature
/s/ Jeffrey B. Coyne|2026-07-08