Nonko Eugene 4

What Happened

• Nonko Eugene, a director of MediaAlpha, sold a total of 76,307 shares in multiple open-market transactions between July 6–8, 2026, generating roughly $1.06 million in proceeds.
• Trades reported (date / shares / price / proceeds): 7/6 — 24,992 @ $13.91 = $347,681; 7/7 — 4,952 @ $14.08 = $69,744; 7/8 — 3,282 @ $13.78 = $45,227; 7/6 — 25,352 @ $13.86 = $351,447; 7/7 — 9,524 @ $14.06 = $133,898; 7/8 — 8,205 @ $13.61 = $111,664. These were disposals (sales), which are often routine rather than a directional endorsement of the stock.

Key Details

• Transaction dates: July 6–8, 2026. Report filed: July 8, 2026 (appears timely).
• Prices: individual sales ranged roughly from $13.12 to $14.30 per share (weighted-average breakdowns shown in filing footnotes).
• Shares owned after transaction: not specified in the provided filing extract.
• Notable footnotes: F1 states the sales were made under a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting; other footnotes (F2–F7) provide weighted-average price ranges and note that the filer will disclose per-price breakdowns on request.

Context

• Sales under a pre-established 10b5-1 plan typically reflect pre-set instructions (e.g., to cover tax liabilities from vested awards) and do not necessarily indicate the insider’s view of the company’s near-term prospects.
• For exact post-sale holdings or a per-price transaction breakdown, consult the full Form 4 (accession 0001818383-26-000180) or request the information noted in the footnotes.