Yi Steven 4

What Happened Yi Steven, MediaAlpha's Chief Executive Officer, President and Co‑founder, sold a total of 161,489 shares in three transactions between July 13–15, 2026. The trades consisted of 9,496 shares on 7/13 at $14.05 ($133,397), 37,701 shares on 7/14 at $14.06 ($530,004), and 114,292 shares on 7/15 at $14.17 ($1,619,118), for aggregate proceeds of approximately $2,282,519. These were sales (not purchases) and were reported on Form 4.

Key Details

• Transaction dates and amounts:
  • 2026-07-13: 9,496 shares @ $14.05 = $133,397
  • 2026-07-14: 37,701 shares @ $14.06 = $530,004
  • 2026-07-15: 114,292 shares @ $14.17 = $1,619,118
• Total sold: 161,489 shares for ~$2,282,519.
• Shares owned after the transactions: not disclosed in the provided filing summary.
• Notable footnotes:
  • Sales were effected under a Rule 10b5‑1 trading plan adopted primarily to cover taxes from RSU vesting (F1).
  • Footnotes F2–F4 note weighted‑average sale prices and state that a breakdown of shares sold at each separate price is available upon request.
• Filing: Form 4 filed on 2026-07-15 covering the 7/13–7/15 transactions.

Context These transactions were routine insider sales under a preexisting 10b5‑1 plan to address tax obligations tied to RSU vesting. Sales under trading plans are common and do not, by themselves, indicate a change in the insider’s view of the company.