Nonko Eugene 4
4 · MediaAlpha, Inc. · Filed Jul 15, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) Director Nonko Eugene Sells 46,417 Shares
What Happened
- Director Nonko Eugene sold a total of 46,417 MediaAlpha (MAX) shares in multiple open-market transactions between July 13–15, 2026, generating approximately $645,775 in proceeds. Individual reported trades include:
- 2026-07-13: 6,622 shares @ $13.81 = $91,427
- 2026-07-13: 10,843 shares @ $13.76 = $149,208
- 2026-07-14: 4,952 shares @ $13.85 = $68,599
- 2026-07-14: 9,524 shares @ $13.90 = $132,410
- 2026-07-15: 4,952 shares @ $14.03 = $69,456
- 2026-07-15: 9,524 shares @ $14.14 = $134,675
- These were sales (S) — routine dispositions rather than purchases.
Key Details
- Transaction dates: July 13, 14 and 15, 2026; filing date: July 15, 2026 (Form 4 accession 0001818383-26-000187). The filing appears timely.
- Total shares sold: 46,417; total proceeds: ≈ $645,775.
- Footnote F1: Sales were made pursuant to a Rule 10b5-1 trading plan, adopted primarily to cover taxes from RSU vesting.
- Other footnotes (F2–F7) note that some sales were reported as weighted-average prices across multiple executions, with price ranges roughly $13.41–$14.31 per share; full execution-level details are available upon request to the SEC, issuer, or security holders.
- Shares owned after the transactions: not disclosed in the information you provided.
Context
- Sales under a pre-established 10b5-1 plan are common for covering tax obligations after RSU vesting and are generally considered routine administrative transactions; they do not by themselves indicate insider sentiment about the company’s prospects.
- No option exercises, gifts, or purchases were reported in this filing.
Insider Transaction Report
Form 4
Nonko Eugene
Director
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-07-13$13.81/sh−6,622$91,427→ 900,478 total - Sale
Class A Common Stock
[F1][F3]2026-07-14$13.85/sh−4,952$68,599→ 895,526 total - Sale
Class A Common Stock
[F1][F4]2026-07-15$14.03/sh−4,952$69,456→ 890,574 total - Sale
Class A Common Stock
[F1][F5]2026-07-13$13.76/sh−10,843$149,208→ 1,108,732 total(indirect: By LLC) - Sale
Class A Common Stock
[F1][F6]2026-07-14$13.90/sh−9,524$132,410→ 1,099,208 total(indirect: By LLC) - Sale
Class A Common Stock
[F1][F7]2026-07-15$14.14/sh−9,524$134,675→ 1,089,684 total(indirect: By LLC)
Footnotes (7)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.41 to $14.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.67 to $14.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F4]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.87 to $14.305 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F5]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.445 to $14.055 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F6]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.69 to $14.055 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F7]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.88 to $14.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Signature
/s/ Jeffrey B. Coyne|2026-07-15