Nonko Eugene 4

What Happened

• Director Nonko Eugene sold a total of 46,417 MediaAlpha (MAX) shares in multiple open-market transactions between July 13–15, 2026, generating approximately $645,775 in proceeds. Individual reported trades include:
  • 2026-07-13: 6,622 shares @ $13.81 = $91,427
  • 2026-07-13: 10,843 shares @ $13.76 = $149,208
  • 2026-07-14: 4,952 shares @ $13.85 = $68,599
  • 2026-07-14: 9,524 shares @ $13.90 = $132,410
  • 2026-07-15: 4,952 shares @ $14.03 = $69,456
  • 2026-07-15: 9,524 shares @ $14.14 = $134,675
• These were sales (S) — routine dispositions rather than purchases.

Key Details

• Transaction dates: July 13, 14 and 15, 2026; filing date: July 15, 2026 (Form 4 accession 0001818383-26-000187). The filing appears timely.
• Total shares sold: 46,417; total proceeds: ≈ $645,775.
• Footnote F1: Sales were made pursuant to a Rule 10b5-1 trading plan, adopted primarily to cover taxes from RSU vesting.
• Other footnotes (F2–F7) note that some sales were reported as weighted-average prices across multiple executions, with price ranges roughly $13.41–$14.31 per share; full execution-level details are available upon request to the SEC, issuer, or security holders.
• Shares owned after the transactions: not disclosed in the information you provided.

Context

• Sales under a pre-established 10b5-1 plan are common for covering tax obligations after RSU vesting and are generally considered routine administrative transactions; they do not by themselves indicate insider sentiment about the company’s prospects.
• No option exercises, gifts, or purchases were reported in this filing.