Nonko Eugene 4
4 · MediaAlpha, Inc. · Filed Jul 22, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha Director Eugene Nonko Sells Shares
What Happened
Eugene Nonko, a director of MediaAlpha, sold a total of 43,428 shares in a series of open‑market transactions executed July 20–22, 2026. The sales consisted of two blocks each day (4,952 and 9,524 shares per day), with per-share prices reported roughly between $13.71 and $14.33, producing aggregate proceeds of about $606,788. These transactions are reported as dispositions (code S).
Key Details
- Transaction dates: July 20, 21 and 22, 2026.
- Daily breakdown: 14,476 shares sold each day (4,952 + 9,524), total 43,428 shares.
- Price range and proceeds: per-share prices ~ $13.71–$14.33; total proceeds ≈ $606,788.
- Footnotes: Trades were effected under a Rule 10b5-1 trading plan adopted primarily to cover taxes from RSU vesting (F1). The filing notes weighted‑average sale prices across multiple trades with price ranges roughly $13.47–$14.68 and offers to provide a per‑price breakdown on request (F2–F6).
- Filing timeliness: Form 4 filed July 22, 2026 covering trades on July 20–22; this filing appears to be timely under standard insider disclosure rules.
- Shares owned after transaction: Not provided in the information supplied.
Context
Sales under a pre-established 10b5-1 plan—especially when described as covering tax obligations from vested RSUs—are commonly routine and do not, by themselves, signal the insider’s view of the company. This was a series of outright sales (S), not option exercises or gifts.
Insider Transaction Report
- Sale
Class A Common Stock
[F1][F2]2026-07-20$13.87/sh−4,952$68,685→ 885,622 total - Sale
Class A Common Stock
[F1][F3]2026-07-21$14.33/sh−4,952$70,971→ 880,670 total - Sale
Class A Common Stock
[F1][F4]2026-07-22$13.81/sh−4,952$68,399→ 875,718 total - Sale
Class A Common Stock
[F1][F2]2026-07-20$13.82/sh−9,524$131,658→ 1,080,160 total(indirect: By LLC) - Sale
Class A Common Stock
[F1][F5]2026-07-21$14.33/sh−9,524$136,475→ 1,070,636 total(indirect: By LLC) - Sale
Class A Common Stock
[F1][F6]2026-07-22$13.71/sh−9,524$130,600→ 1,061,112 total(indirect: By LLC)
Footnotes (6)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.61 to $14.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.12 to $14.66 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F4]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.475 to $14.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F5]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.13 to $14.68 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F6]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.465 to $14.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.