Nonko Eugene 4

What Happened
Eugene Nonko, a director of MediaAlpha, sold a total of 43,428 shares in a series of open‑market transactions executed July 20–22, 2026. The sales consisted of two blocks each day (4,952 and 9,524 shares per day), with per-share prices reported roughly between $13.71 and $14.33, producing aggregate proceeds of about $606,788. These transactions are reported as dispositions (code S).

Key Details

• Transaction dates: July 20, 21 and 22, 2026.
• Daily breakdown: 14,476 shares sold each day (4,952 + 9,524), total 43,428 shares.
• Price range and proceeds: per-share prices ~ $13.71–$14.33; total proceeds ≈ $606,788.
• Footnotes: Trades were effected under a Rule 10b5-1 trading plan adopted primarily to cover taxes from RSU vesting (F1). The filing notes weighted‑average sale prices across multiple trades with price ranges roughly $13.47–$14.68 and offers to provide a per‑price breakdown on request (F2–F6).
• Filing timeliness: Form 4 filed July 22, 2026 covering trades on July 20–22; this filing appears to be timely under standard insider disclosure rules.
• Shares owned after transaction: Not provided in the information supplied.

Context
Sales under a pre-established 10b5-1 plan—especially when described as covering tax obligations from vested RSUs—are commonly routine and do not, by themselves, signal the insider’s view of the company. This was a series of outright sales (S), not option exercises or gifts.