Landman Yoav 4

What Happened Yoav Landman, Chief Technology Officer and Director of JFrog Ltd (FROG), sold 150,000 shares on 2026-06-29 in an open-market/private sale. The weighted-average sale price was $89.99 per share, resulting in proceeds of approximately $13,498,500. This was a sale (not a purchase) and therefore is typically viewed as routine insider liquidity rather than a buy signal.

Key Details

• Transaction date: 2026-06-29; Form 4 filed: 2026-07-01 (appears timely under the two-business-day reporting rule).
• Shares sold: 150,000; weighted-average price: $89.99; total proceeds: ~$13,498,500.
• Trade execution: multiple trades at prices ranging $89.90 to $90.29 (weighted average reported). (Footnote F2)
• Plan: Sales were executed pursuant to a Rule 10b5-1 trading plan adopted by Mr. Landman on September 1, 2025. (Footnote F1)
• Shares owned after transaction: not disclosed in the provided filing summary.

Context A 10b5-1 plan means these sales were pre-arranged and can reflect scheduled liquidity rather than a change in insider sentiment. Sales are common for executives for diversification or personal liquidity; they do not on their own indicate company performance. If you want the per-trade breakdown or the post-sale holdings, the reporting person has indicated they will provide that information upon request to the SEC staff, the issuer, or a shareholder.