Landman Yoav 4

What Happened

• Yoav Landman, Chief Technology Officer and a director at JFrog Ltd (FROG), sold 700 shares on July 7, 2026. The shares were disposed at $99.00 each for a total proceeds of $69,300. The sale was reported on Form 4 filed July 9, 2026.

Key Details

• Transaction date and price: 2026-07-07 — 700 shares sold at $99.00 per share (total ~$69,300).
• Transaction type/code: Sale (S) — reported as an open-market or private sale; filing notes a Rule 10b5-1 plan.
• Footnote: Sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 1, 2025.
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Filing timeliness: Form 4 was filed on 2026-07-09 (two days after the trade), which appears to be timely under Form 4 reporting rules.

Context

• This was a sale, which is often routine insider activity; the presence of a Rule 10b5-1 plan indicates the trades were pre-scheduled and may not reflect the insider’s immediate view of the company. Retail investors often weight purchases more heavily than routine sales when interpreting insider signals.