Notman Tali 4

What Happened
Tali Notman, Chief Revenue Officer of JFrog Ltd. (FROG), sold a total of 21,097 shares in open-market transactions on March 5, 2026, for aggregate proceeds of about $870,792. The filing reports three dispositions: 1,606 shares at $41.35 ($66,408), 16,104 shares at $41.16 ($662,841), and 3,387 shares at $41.79 ($141,543). These are sales (S) — typically routine dispositions rather than purchases.

Key Details

• Transaction date: March 5, 2026 (Form 4 filed March 9, 2026 — filed on the two-business-day deadline).
• Reported prices and values: 1,606 @ $41.35 = $66,408; 16,104 @ $41.16 = $662,841; 3,387 @ $41.79 = $141,543. Total proceeds ≈ $870,792.
• Footnotes: Sales were effected under a Rule 10b5-1 trading plan adopted Sept 5, 2025 (F1). Some trades were executed in multiple fills at varying prices; the filing reports weighted-average prices and discloses trade price ranges (approx. $39.49–$42.27 across the transactions) with per-trade details available on request (F2–F4).
• Shares owned after the transaction: Not disclosed in the provided excerpt of the Form 4.
• Transaction code: S = Sale.

Context
The sales were made under a pre-established 10b5-1 plan, which generally means trades were scheduled in advance and not the result of contemporaneous decision-making. The filing is timely per Section 16 (filed within two business days). As with all insider sales, the disclosure is factual and does not by itself indicate the insider’s view of the company.