Notman Tali 4

What Happened
Tali Notman, Chief Revenue Officer of JFrog Ltd (FROG), sold a total of 22,015 shares in open-market transactions on June 5, 2026, generating aggregate proceeds of approximately $1,848,248. The sales were executed in three blocks: 11,378 shares at a weighted average $83.61 ($951,315), 9,851 shares at a weighted average $84.22 ($829,651), and 786 shares at a weighted average $85.60 ($67,282). These were sales (not purchases), which are often routine liquidity actions by insiders.

Key Details

• Transaction date (period reported): June 5, 2026; Form 4 filed June 9, 2026 (appears to be filed after the standard 2-business-day deadline).
• Aggregate shares sold: 22,015; aggregate proceeds: ~$1,848,248.
• Block breakdown and footnotes:
  • 11,378 shares @ $83.61 (weighted avg); price range $83.02–$84.01 (F2).
  • 9,851 shares @ $84.22 (weighted avg); price range $84.02–$84.88 (F3).
  • 786 shares @ $85.60 (weighted avg); price range $85.54–$85.65 (F4).
• Sales effected pursuant to a Rule 10b5-1 trading plan adopted Sept 5, 2025 (F1).
• Shares owned after the transaction: not disclosed in the provided filing excerpt.
• Transaction type code: S = Sale (open market/private sale).

Context
Sales executed under a pre-established 10b5-1 plan are pre-arranged and therefore routine; they do not on their own indicate the insider’s view of the company’s prospects. For retail investors, purchases typically carry more informational weight than routine insider sales. The apparent late filing (if not otherwise explained) is an administrative detail investors may want to note.