Vanderhook Timothy 4
4 · Viant Technology Inc. · Filed Mar 19, 2026
Research Summary
AI-generated summary of this filing
Viant (DSP) 10% Owner Timothy Vanderhook Sells Shares
What Happened
- Timothy Vanderhook, reported as a 10% owner of Viant Technology Inc. (DSP), recorded open‑market sales totaling 12,920 shares between Mar 17–19, 2026: 5,000 shares at $11.80 ($58,980), 5,000 shares at $12.00 ($59,993) and 2,920 shares at $11.42 ($33,355) — roughly $152,328 in proceeds.
- On Mar 17, Vanderhook also reported exercise/conversion transactions involving 12,500 Class B Units/Class B common shares that were recorded at $0 (acquired and/or disposed). Footnotes indicate these Class B Units are exchangeable one‑for‑one into Class A common stock and that a number of Class B common shares were cancelled for no consideration in connection with a redemption by Capital V LLC.
Key Details
- Transaction dates and prices: Mar 17–19, 2026; open‑market sales at $11.80, $12.00 and $11.42 (see footnotes for weighted‑average ranges).
- Total open‑market sale proceeds ≈ $152,328.
- Derivative activity: reported exercise/conversion of 12,500 Class B units/shares at $0 and related cancellation/disposition to issuer (see footnotes F1 and F3).
- Reporting relationships: Vanderhook holds a one‑third interest in Capital V LLC and therefore may have an indirect pecuniary interest in one‑third of Capital V LLC’s holdings (F2). Several sales were made on behalf of Capital V LLC and some were executed pursuant to a 10b5‑1 plan adopted by Capital V LLC (F4).
- Weighted‑average pricing: some reported prices are pro‑rata/weighted averages of multiple transactions (see F5–F7 for price ranges and disclosure).
- Shares owned after the transactions: not specified in the Form 4 filing.
- Filing timeliness: Form 4 was filed Mar 19, 2026 for transactions dated Mar 17–19, 2026 (appears timely).
Context
- The open‑market trades are dispositions (sales), which are routine insider activity and do not by themselves indicate company performance or insider sentiment. Purchases tend to be more indicative of a bullish view.
- The derivative entries reflect conversion/exchange of Class B Units into Class A common stock and related cancellations—effectively a reclassification/redemption process rather than a cash exercise.
- As a 10% owner with an indirect interest via Capital V LLC, Vanderhook’s filings reflect both personal and entity (Capital V LLC) activity; some sales were executed under a pre‑existing 10b5‑1 plan.
Insider Transaction Report
Form 4
Vanderhook Timothy
DirectorCEO and Chairman10% Owner
Transactions
- Exercise/Conversion
Class A Common Stock
[F1][F2]2026-03-17+12,500→ 12,920 total(indirect: By LLC) - Disposition to Issuer
Class B Common Stock
[F3][F2]2026-03-17−12,500→ 9,119,775 total(indirect: By LLC) - Sale
Class A Common Stock
[F4][F5][F2]2026-03-17$11.80/sh−5,000$58,980→ 7,920 total(indirect: By LLC) - Sale
Class A Common Stock
[F4][F6][F2]2026-03-18$12.00/sh−5,000$59,993→ 2,920 total(indirect: By LLC) - Sale
Class A Common Stock
[F4][F7][F2]2026-03-19$11.42/sh−2,920$33,355→ 0 total(indirect: By LLC) - Exercise/Conversion
Class B Units
[F1][F2]2026-03-17−12,500→ 9,119,775 total(indirect: By LLC)→ Class A Common Stock (12,500 underlying)
Footnotes (7)
- [F1]The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.
- [F2]The Reporting Person holds a one-third interest in Capital V LLC and may therefore be deemed to have an indirect pecuniary interest in one-third of Capital V LLC's total holdings.
- [F3]Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by Capital V LLC of an equal number of Class B Units for Class A common stock.
- [F4]Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.
- [F5]The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 15,000 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $11.59 to $12.23. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F6]The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 15,000 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $11.675 to $12.46. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F7]The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 8,760 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $11.10 to $11.855. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Signature
/s/ Larry Madden, Attorney-in-Fact for Timothy Vanderhook|2026-03-19