Vanderhook Timothy 4

What Happened

• Timothy Vanderhook, reported as a 10% owner of Viant Technology Inc. (DSP), recorded open‑market sales totaling 12,920 shares between Mar 17–19, 2026: 5,000 shares at $11.80 ($58,980), 5,000 shares at $12.00 ($59,993) and 2,920 shares at $11.42 ($33,355) — roughly $152,328 in proceeds.
• On Mar 17, Vanderhook also reported exercise/conversion transactions involving 12,500 Class B Units/Class B common shares that were recorded at $0 (acquired and/or disposed). Footnotes indicate these Class B Units are exchangeable one‑for‑one into Class A common stock and that a number of Class B common shares were cancelled for no consideration in connection with a redemption by Capital V LLC.

Key Details

• Transaction dates and prices: Mar 17–19, 2026; open‑market sales at $11.80, $12.00 and $11.42 (see footnotes for weighted‑average ranges).
• Total open‑market sale proceeds ≈ $152,328.
• Derivative activity: reported exercise/conversion of 12,500 Class B units/shares at $0 and related cancellation/disposition to issuer (see footnotes F1 and F3).
• Reporting relationships: Vanderhook holds a one‑third interest in Capital V LLC and therefore may have an indirect pecuniary interest in one‑third of Capital V LLC’s holdings (F2). Several sales were made on behalf of Capital V LLC and some were executed pursuant to a 10b5‑1 plan adopted by Capital V LLC (F4).
• Weighted‑average pricing: some reported prices are pro‑rata/weighted averages of multiple transactions (see F5–F7 for price ranges and disclosure).
• Shares owned after the transactions: not specified in the Form 4 filing.
• Filing timeliness: Form 4 was filed Mar 19, 2026 for transactions dated Mar 17–19, 2026 (appears timely).

Context

• The open‑market trades are dispositions (sales), which are routine insider activity and do not by themselves indicate company performance or insider sentiment. Purchases tend to be more indicative of a bullish view.
• The derivative entries reflect conversion/exchange of Class B Units into Class A common stock and related cancellations—effectively a reclassification/redemption process rather than a cash exercise.
• As a 10% owner with an indirect interest via Capital V LLC, Vanderhook’s filings reflect both personal and entity (Capital V LLC) activity; some sales were executed under a pre‑existing 10b5‑1 plan.