MADDEN LARRY 4

What Happened
Larry Madden, Chief Financial Officer of Viant Technology Inc. (DSP), sold 25,376 shares on June 15, 2026, at $11.10 per share, for proceeds of approximately $281,674. This was a sale (not a purchase) and was instituted by the company to cover estimated taxes tied to the vesting and settlement of restricted stock units — a routine "sell-to-cover" tax withholding.

Key Details

• Transaction date: 2026-06-15
• Type: Sale (S) — issuer-arranged "sell-to-cover" to satisfy tax withholding related to RSU vesting (see footnote F1)
• Price per share: $11.10; Total proceeds: ~$281,674
• Shares owned after the transaction: not disclosed in the provided filing
• Filing date / timeliness: Report filed on 2026-06-15 (no late filing indicated)
• Footnote: F1 states shares were sold by the issuer on the reporting person’s behalf to cover estimated taxes from RSU vesting

Context
Sell-to-cover transactions are common when restricted stock units vest and do not necessarily signal a view on the company’s prospects. Purchases by insiders tend to be more informative about bullish sentiment; this transaction appears to be a routine tax-related sale rather than a discretionary sale for other purposes.