COLEMAN GREGORY 4

What Happened

• Gregory Coleman, a director of BuzzFeed, had 34,924 restricted stock units (RSUs fully vest) convert into 34,924 shares of the company's Class A common stock on March 1, 2026. The filing shows an "M" (exercise/conversion) entry: 34,924 shares acquired at $0.00 and a matching 34,924 derivative interest disposed at $0.00. This reflects RSUs settling into shares rather than an open‑market purchase or sale.

Key Details

• Transaction date: 2026-03-01; filing date: 2026-03-02 (timely).
• Reported as conversion/exercise (transaction code M): 34,924 shares acquired at $0.00; 34,924 derivative units disposed at $0.00.
• Shares owned after transaction: not specified in the reported excerpt.
• Footnotes:
  • F1: 34,924 RSUs fully vested on March 1, 2026 and were settled in shares.
  • F2: Each RSU equals a contingent right to one share, subject to continued service.
  • F3: 1/4 of the award vested on the transaction date; remaining RSUs vest ratably (1/4 of the total award) on the 1st of each June, September and December thereafter.
  • F4: RSUs do not expire; they either vest or are cancelled prior to vesting.
• No tax‑withholding sale or open‑market sale is indicated in this filing.

Context

• This was not an open‑market buy or sell; it was the settlement of equity compensation (RSUs) into shares—common for executives and directors as compensation rather than a directional trade signal. Transaction code M denotes conversion/exercise of a derivative (here, RSUs converting into common stock).