COLEMAN GREGORY 4
4 · BuzzFeed, Inc. · Filed May 28, 2026
Research Summary
AI-generated summary of this filing
BuzzFeed (BZFD) Director Gregory Coleman Receives 128,056 Shares
What Happened
Gregory Coleman, a director of BuzzFeed, reported that 128,056 restricted stock units (RSUs) fully vested on May 26, 2026 and were settled into 128,056 shares of BuzzFeed common stock. The Form 4 shows conversion/exercise entries at $0.00 (codes M) reflecting the settlement of those derivative awards rather than a cash purchase or an open‑market sale.
Key Details
- Transaction date: May 26, 2026; Form filed May 28, 2026 (filed within the typical 2‑business‑day Form 4 window).
- Reported entries: two conversions of 23,283 and 104,773 RSUs, totaling 128,056 shares; price reported $0.00 (reflects vesting/settlement).
- Shares owned after transaction: not specified in the summary provided — see the full Form 4 for total beneficial ownership.
- Notable footnotes: F1/F8 — 128,056 RSUs vested and each RSU equals one share; F9 — vesting was accelerated in connection with a Corporate Transaction under the company’s equity plan. F2–F7 — several shares are held of record by family trusts; Mr. Coleman disclaims beneficial ownership of trust‑held shares except to the extent of any pecuniary interest.
Context
The M transaction code indicates conversion/exercise of a derivative — in this case RSUs that vested and were settled in shares. This is not a market purchase (bullish signal) nor a sale (which would indicate liquidity). Accelerated vesting tied to a corporate transaction is common when equity agreements specify treatment upon specified corporate events; the filing does not show any immediate sale of the settled shares. For full details on ownership and any subsequent sales, review the complete Form 4 filing.
Insider Transaction Report
Form 4
BuzzFeed, Inc.BZFD
COLEMAN GREGORY
Director
Transactions
- Exercise/Conversion
Class A Common Stock
[F1]2026-05-26+23,283→ 457,173 total - Exercise/Conversion
Class A Common Stock
[F1]2026-05-26+104,773→ 561,946 total - Exercise/Conversion
Restricted Stock Units
[F8][F9]2026-05-26−23,283→ 0 total→ Class A Common Stock (23,283 underlying) - Exercise/Conversion
Restricted Stock Units
[F8][F9]2026-05-26−104,773→ 0 total→ Class A Common Stock (104,773 underlying)
Holdings
- 3,135(indirect: By Trust)
Class A Common Stock
[F2] - 12,931(indirect: By Trust)
Class A Common Stock
[F3] - 3,273(indirect: By Trust)
Class A Common Stock
[F4] - 12,931(indirect: By Trust)
Class A Common Stock
[F5] - 3,273(indirect: By Trust)
Class A Common Stock
[F6] - 12,931(indirect: By Trust)
Class A Common Stock
[F7]
Footnotes (9)
- [F1]128,056 restricted stock units ("RSUs") fully vested on May 26, 2026 and were settled in shares of the issuer's common stock.
- [F2]Held by The Coleman 2014 Family Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Coleman 2014 Family Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
- [F3]Held by The Benjamin Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Benjamin Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
- [F4]Held by The Eloise Marie Coleman 2016 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Eloise Marie Coleman 2016 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
- [F5]Held by The Stephen Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Stephen Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
- [F6]Held by The Audrey Amelia Coleman 2014 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Audrey Amelia Coleman 2014 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934 (as amended, the "Act") or for any other purpose.
- [F7]Held by The Melissa Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Melissa Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
- [F8]Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.
- [F9]The reported transaction reflects the accelerated vesting, in connection with the consummation of a transaction constituting a Corporate Transaction (as defined in the Company's 2021 Equity Incentive Plan, as amended (the "Plan")), of RSUs previously granted on February 12, 2026, pursuant to the terms of the applicable award agreement and the Plan.
Signature
/s/ Heather Flores-Ricks, as Attorney-in-Fact for Gregory Coleman|2026-05-28