COLEMAN GREGORY 4

What Happened
Gregory Coleman, a director of BuzzFeed, reported that 128,056 restricted stock units (RSUs) fully vested on May 26, 2026 and were settled into 128,056 shares of BuzzFeed common stock. The Form 4 shows conversion/exercise entries at $0.00 (codes M) reflecting the settlement of those derivative awards rather than a cash purchase or an open‑market sale.

Key Details

• Transaction date: May 26, 2026; Form filed May 28, 2026 (filed within the typical 2‑business‑day Form 4 window).
• Reported entries: two conversions of 23,283 and 104,773 RSUs, totaling 128,056 shares; price reported $0.00 (reflects vesting/settlement).
• Shares owned after transaction: not specified in the summary provided — see the full Form 4 for total beneficial ownership.
• Notable footnotes: F1/F8 — 128,056 RSUs vested and each RSU equals one share; F9 — vesting was accelerated in connection with a Corporate Transaction under the company’s equity plan. F2–F7 — several shares are held of record by family trusts; Mr. Coleman disclaims beneficial ownership of trust‑held shares except to the extent of any pecuniary interest.

Context
The M transaction code indicates conversion/exercise of a derivative — in this case RSUs that vested and were settled in shares. This is not a market purchase (bullish signal) nor a sale (which would indicate liquidity). Accelerated vesting tied to a corporate transaction is common when equity agreements specify treatment upon specified corporate events; the filing does not show any immediate sale of the settled shares. For full details on ownership and any subsequent sales, review the complete Form 4 filing.