Celsius Holdings, Inc.·4

Jul 17, 10:24 AM ET

DeSantis Dean 4

4 · Celsius Holdings, Inc. · Filed Jul 17, 2026

Research Summary

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Celsius (CELH) 10% Owner Dean DeSantis Sells 450,000 Shares

What Happened

  • Dean DeSantis, a 10% owner of Celsius Holdings (CELH) and manager/trustee of the record holder CD Financial LLC/Carl DeSantis Revocable Trust, reported multiple dispositions related to a prepaid variable forward (VPF) entered June 6, 2023. The Form 4 lists six "other disposition (J)" entries: three for 150,000 shares at $46.25 per share (each showing $6,937,905) and three derivative disposition entries of 150,000 shares at $0.00. Footnotes clarify that physical settlement applied to each tranche, and CD transferred 150,000 shares per tranche (total 450,000 shares) without additional payment because the volume-weighted average price on each maturity date was below the contract floor price. This was a disposition (settlement) rather than a purchase.

Key Details

  • Transaction dates: July 15, 16 and 17, 2026 (Form 4 filed July 17, 2026).
  • Reported prices: $46.25 per share for three reported dispositions (each listed as $6,937,905) plus corresponding derivative entries showing $0.00; footnote states no additional payment at settlement.
  • Shares transferred: 150,000 shares per tranche; total transferred = 450,000 shares.
  • Ownership/authority: Reporting person is manager of CD Financial LLC and trustee of the Carl DeSantis Revocable Trust, which holds the shares (shared voting and dispositive power).
  • Shares owned after the transactions: Not specified in the provided excerpt of the filing.
  • Late filing: No late filing indicated in the data provided.

Context

  • A prepaid variable forward (VPF) is a financing arrangement where the seller may deliver shares at maturity in exchange for previously received proceeds; here, because the stock's VWAP on each tranche maturity was below the contract floor, the contract settled physically and shares were delivered without further cash.
  • As a 10% owner transaction, this reflects activity by a major shareholder via a structured financing settlement rather than an ordinary open-market sale by an executive.

Insider Transaction Report

Form 4Exit
Period: 2026-07-15
Transactions
  • OtherSwap

    Common Stock

    [F2][F3][F1]
    2026-07-15$46.25/sh150,000$6,937,90512,832,396 total(indirect: See Footnote)
  • OtherSwap

    Common Stock

    [F2][F3][F1]
    2026-07-16$46.25/sh150,000$6,937,90512,682,396 total(indirect: See Footnote)
  • OtherSwap

    Common Stock

    [F2][F3][F1]
    2026-07-17$46.25/sh150,000$6,937,90512,532,396 total(indirect: See Footnote)
  • OtherSwap

    Variable Prepaid Forward Sale Contract (obligation to sell)

    [F2][F3][F1]
    2026-07-15150,0000 total(indirect: See Footnote)
    Common Stock (150,000 underlying)
  • OtherSwap

    Variable Prepaid Forward Sale Contract (obligation to sell)

    [F2][F3][F1]
    2026-07-16150,0000 total(indirect: See Footnote)
    Common Stock (150,000 underlying)
  • OtherSwap

    Variable Prepaid Forward Sale Contract (obligation to sell)

    [F2][F3][F1]
    2026-07-17150,0000 total(indirect: See Footnote)
    Common Stock (150,000 underlying)
Footnotes (3)
  • [F1]The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.
  • [F2]On July 15, 2026, July 16, 2026, and July 17, 2026, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on June 6, 2023 with an unaffiliated third-party buyer. For these three tranches of the VPF, physical settlement applied.
  • [F3]On the maturity dates for each tranche (July 14, 2026, July 15, 2026, and July 16, 2026), the volume-weighted average price of CELH common stock was below $41.6275 (under the contract of the VPF, the "Floor Price"). Accordingly, in physical settlement of each of these three tranches, CD transferred to the buyer 150,000 shares for each tranche as indicated in the table above without additional payment from the buyer.
Signature
/s/ Dean DeSantis|2026-07-17

Documents

1 file
  • 4
    ownership.xmlPrimary