Jedda Dan 4
4 · ROKU, INC · Filed Mar 18, 2026
Research Summary
AI-generated summary of this filing
Roku CFO/COO Jedda Dan Sells 15,000 Shares
What Happened
Jedda Dan, Roku's Chief Financial Officer and Chief Operating Officer, sold a total of 15,000 shares on 2026-03-16 in multiple open-market transactions. The eight reported blocks ranged from 1,000 to 4,140 shares at weighted-average prices between about $92.37 and $95.53 per block, producing total proceeds of $1,413,437. The sales were made pursuant to a pre-established 10b5-1 trading plan (footnote F1).
Key Details
- Transaction date: 2026-03-16 (filed on Form 4 2026-03-18; filing appears timely).
- Individual reported blocks (shares @ reported weighted-average price — proceeds):
- 1,130 @ $92.37 = $104,378
- 1,000 @ $93.62 = $93,620
- 4,140 @ $94.52 = $391,313
- 1,230 @ $95.44 = $117,391
- 1,130 @ $92.37 = $104,378
- 1,249 @ $93.69 = $117,019
- 4,075 @ $94.58 = $385,414
- 1,046 @ $95.53 = $99,924
- Total: 15,000 shares sold for $1,413,437.
- Price range disclosures (per footnotes): the trades were executed in multiple transactions with prices across the blocks ranging roughly from $92.01 to $96.12. Reporting person offers to provide per‑price breakdowns on request.
- Shares owned after the transaction: not specified in the provided filing excerpt.
- Notable footnote: F1 — sales were pursuant to a 10b5‑1 trading plan (pre‑arranged plan), which is commonly used to schedule insider trades.
Context
These entries are sales (code S). Sales executed under a 10b5‑1 plan are typically pre-scheduled and do not, by themselves, indicate a change in the insider’s view of the company. For retail investors, purchases tend to be a clearer signal of insider conviction; routine sales under trading plans are often for diversification or liquidity needs. The Form 4 was filed on 2026-03-18 for trades on 2026-03-16, which falls within the typical two-business-day reporting window.
Insider Transaction Report
Form 4
ROKU, INCROKU
Jedda Dan
CFO & COO
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-03-16$92.37/sh−1,130$104,378→ 98,985 total - Sale
Class A Common Stock
[F1][F3]2026-03-16$93.62/sh−1,000$93,620→ 97,985 total - Sale
Class A Common Stock
[F1][F4]2026-03-16$94.52/sh−4,140$391,313→ 93,845 total - Sale
Class A Common Stock
[F1][F5]2026-03-16$95.44/sh−1,230$117,391→ 92,615 total - Sale
Class A Common Stock
[F1][F6]2026-03-16$92.37/sh−1,130$104,378→ 91,485 total - Sale
Class A Common Stock
[F1][F7]2026-03-16$93.69/sh−1,249$117,019→ 90,236 total - Sale
Class A Common Stock
[F1][F8]2026-03-16$94.58/sh−4,075$385,414→ 86,161 total - Sale
Class A Common Stock
[F1][F9]2026-03-16$95.53/sh−1,046$99,924→ 85,115 total
Footnotes (9)
- [F1]Shares sold pursuant to Mr. Jedda's 10b5-1 plan.
- [F2]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.02 to $93.00 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F3]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $93.11 to $94.09 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F4]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.13 to $95.09 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F5]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.19 to $96.12 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F6]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.01 to $93.00 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F7]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $93.11 to $94.05 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F8]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.25 to $95.23 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F9]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.30 to $96.12 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Signature
/s/ Renee Strandness, attorney-in-fact|2026-03-18