Jedda Dan 4

What Happened
Jedda Dan, Roku's Chief Financial Officer and Chief Operating Officer, sold a total of 15,000 shares on 2026-03-16 in multiple open-market transactions. The eight reported blocks ranged from 1,000 to 4,140 shares at weighted-average prices between about $92.37 and $95.53 per block, producing total proceeds of $1,413,437. The sales were made pursuant to a pre-established 10b5-1 trading plan (footnote F1).

Key Details

• Transaction date: 2026-03-16 (filed on Form 4 2026-03-18; filing appears timely).
• Individual reported blocks (shares @ reported weighted-average price — proceeds):
  • 1,130 @ $92.37 = $104,378
  • 1,000 @ $93.62 = $93,620
  • 4,140 @ $94.52 = $391,313
  • 1,230 @ $95.44 = $117,391
  • 1,130 @ $92.37 = $104,378
  • 1,249 @ $93.69 = $117,019
  • 4,075 @ $94.58 = $385,414
  • 1,046 @ $95.53 = $99,924
• Total: 15,000 shares sold for $1,413,437.
• Price range disclosures (per footnotes): the trades were executed in multiple transactions with prices across the blocks ranging roughly from $92.01 to $96.12. Reporting person offers to provide per‑price breakdowns on request.
• Shares owned after the transaction: not specified in the provided filing excerpt.
• Notable footnote: F1 — sales were pursuant to a 10b5‑1 trading plan (pre‑arranged plan), which is commonly used to schedule insider trades.

Context
These entries are sales (code S). Sales executed under a 10b5‑1 plan are typically pre-scheduled and do not, by themselves, indicate a change in the insider’s view of the company. For retail investors, purchases tend to be a clearer signal of insider conviction; routine sales under trading plans are often for diversification or liquidity needs. The Form 4 was filed on 2026-03-18 for trades on 2026-03-16, which falls within the typical two-business-day reporting window.