Jedda Dan 4

What Happened

• Jedda Dan, Roku's Chief Financial Officer and Chief Operating Officer, reported a sale of 7,000 shares of ROKU stock. The shares were sold at $107.00 per share on April 15, 2026, for total proceeds of $749,000. The filing lists the sale as an open market/private sale and notes it was executed pursuant to a 10b5-1 trading plan.

Key Details

• Transaction date and price: 2026-04-15 — 7,000 shares sold at $107.00 each.
• Total proceeds: $749,000.
• Shares owned after transaction: Not specified in the information provided in this summary (not disclosed here).
• Footnote: F1 — Sale executed under Mr. Jedda's 10b5-1 plan (pre-scheduled trading arrangement).
• Filing date and timeliness: Form 4 filed 2026-04-16; appears to be filed timely (within the required reporting window).

Context

• Trades under a 10b5-1 plan are pre-planned and typically regarded as routine dispositions rather than a direct signal of the insider’s current view of the company. Sales reduce an insider’s holdings but do not necessarily indicate negative sentiment.