Blackie James 4

What Happened

• Blackie James, Chief Revenue Officer of ON24 (ONTF), had restricted stock units vest on 2026-02-26 that resulted in an acquisition of 25,157 shares (reported as an award at $0.00). Following the vesting, he sold 20,277 shares on 2026-03-02 in open-market transactions for a weighted average price of $8.01, for proceeds of approximately $162,447.
• Net from the vesting and sale, James retained 4,880 shares from this award (25,157 acquired minus 20,277 sold). The sale was not an additional purchase — it reduced his position and generated cash.

Key Details

• Transaction dates and prices:
  • 2026-02-26: Award/acquisition of 25,157 shares (RSU vesting; $0.00 reported cost).
  • 2026-03-02: Sale of 20,277 shares at a weighted average price of $8.01 (range $8.00–$8.02). Total proceeds ≈ $162,447. (F3)
• Purpose of sale: Shares sold to cover tax withholding obligations related to the RSU vesting. (F2)
• Trading plan: The sale was effected under a pre-established Rule 10b5-1 trading plan adopted Aug 29, 2024. (F1)
• Shares owned after transaction: Not disclosed in this Form 4.
• Filing timeliness: Report filed 2026-03-02 for transactions on 2026-02-26 and 2026-03-02; no late-filing indication in the record.

Context

• This is a common “vest-and-sell-to-cover” transaction: RSUs vested and some shares were sold to satisfy tax withholding. Such transactions are routine and do not necessarily signal a change in the insider’s view of the company.
• The sale was executed under a 10b5-1 plan, which typically schedules trades in advance and reduces the appearance of opportunistic timing.